If you’re setting up a website, the list of things you need to think about is likely to be a long one. Aside from the technical decisions, you’ll need to think about how your site looks to end-users, how easy it is to navigate and how you’ll promote it using techniques such as search engine optimisation. But one area you can’t afford to overlook is the performance of your site. Internet speeds for consumers are increasing all the time and users now demand almost-instant loading. Think about how your site compares to your competitors’. If it’s loading notably slower, many visitors could be turned off and won’t come back.
One tool that you might have used to improve your website’s performance is the mod_pagespeed module for Apache. Developed by Google, this has been around since 2010 and automatically optimises web pages and resources. If you’ve tried it and noticed a real difference in your website’s speeds, there’s good news this week, as Google has confirmed the tool is no longer classed as a beta release. This could give even more sites confidence to adopt the module for their web server and reap the benefits brought by the improved performance.
In a posting on Google’s Webmaster Central blog, the development team stated: “Users prefer faster sites and we have seen that faster pages lead to higher user engagement, conversions and retention.” It was also noted that page speeds are one of the key signals used as part of its search ranking and ad quality scores algorithms, so it’s hard to underestimate the importance of a fast site. But this is far from the only thing you can do, as there are a wide range of steps you can take to improve your speed. One key solution may be to use dedicated servers for your site, instead of shared solutions. At SnelServer.com, our solutions help you create a fast, reliable environment, with benefits including 99.9% uptime and instant setup, so you can get started straight away.