With more and more people around the world having access to the internet and the number of connected households constantly growing, being able to do business online is obviously a must for retailers in the current environment. But if your business does not have the right tools to take advantage of this platform, you’ll be missing out on large amounts of revenue. So it’s important you do all you can to make your online sales portal as easy to use as possible.
One key element may be ensuring your dedicated servers are able to handle your firm as it grows. The wide range of options offered by Snel.com should be able to help with this, as you can choose a solution to meet the needs of your business, while you are also not locked into a contract should you need to upgrade.
But this is only part of the task, as you also need to make sure your store offers customers a good range of features to keep them coming back. This is where you can take advantage of tools such as the Magento ecommerce platform.
This is an open-source platform that currently serves over 110,000 merchants around the world and offers a high degree of flexibility, allowing businesses greater control over the content, functionality and user experience of their online store. It comes in a range of editions, including a free-to-use Community version and a more powerful paid-for Enterprise build, which includes a wide range of tools and features.
For instance, a powerful search system allows users to find what they are looking for on your site quickly and easily, taking into account options such as spelling and synonyms to deliver the most relevant products. It allows great customisation of the look and functionality of a store, such as custom landing pages, a flexible product catalogue and specific options to help you build a mobile-optimised site.
To improve the ecommerce process for consumers, Magento also offers multiple payment options and allows businesses to implement unique reward programmes to boost customer loyalty. However, because of the wide range of features Magento offers to improve a business’ ecommerce site, it can be a very resource-hungry application. But as the dedicated servers available from Snel.com are capable of supporting very high traffic stores, by installing the application on one of our products you can rest assured you can get all the features you need without compromising on performance.